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Naomi Campbell Gets Apology For Insulting And Hurtful "Racist" Candy Ad

Saturday, June 4, 2011

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Cadbury takes its responsibility to consumers very seriously indeed and we would never deliberately produce any marketing material we felt might cause offense to any section of society. It was not our intention that this campaign should offend Naomi, her family or anybody else and we are sincerely sorry that it has done so,” the company said.

The ad that caused the 39 year-old supermodel's ire was a giant's billboard campaign features a bar of chocolate and the phrase "Move over, Naomi, there's a new diva in town."

She also suggested the brand incorporate a greater level of diversity at senior management levels to avoid causing offense in any similar vein in future. (Which, we must say, could well be apt advice for the modeling industry too.)

Last weekend, Campbell threatened to sue Cadbury over an advertising campaign for the Bliss range of Dairy Milk chocolate bars, which featured the strapline: "Move over Naomi, there's a new diva in town." so finally they apologisee to her.

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