Experts say Gaga's mass appeal stems from not only her music, performances and style, but also her close communication with fans through social networking services. She has some 32 million friends on Facebook and 10 million followers on Twitter.
According to telegraph.co.uk Quite how a 25 year old pop star beat off a force like Oprah is open to debate. Was it financial? Lady Gaga has earned over $90 million through touring the Gaga brand. But surely her power comes in equal measure via her 32 million Facebook fans, 10 million Twitter followers and, of course, the music: digital downloads of her last single “Born This Way” hit one milllion in only five days
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